Corporate social responsibility and community investment professionals, HR teams and even the C-Suite are recognizing that workplace and corporate giving programs are no longer just about fundraising; they are becoming an increasingly relevant component of a company’s broader culture, employee engagement and human capital management strategy.

 

And it makes sense. With five generations and more millennials than ever in the workforce, the demographic is diverse and dynamic and the need to engage your people will only become greater. Giving back is already far more than a buzzword…it is an expectation. The importance of social issues is changing how employees and consumers expect to engage with businesses, where deriving meaning, purpose and impact drive more and more decisions. The opportunity to connect with employees around issues that resonate with them goes a long way toward attracting, retaining and engaging today’s workers, and that has both business and social impact.

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So it’s not surprising that the conventional single charity once-a-year arm-twisting donation exercise is declining in popularity.  Modern corporate giving programs help employees make a difference in their communities by matching volunteer time and money that they donate to eligible organizations. 

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Recognizing the causes that matter to your people generates powerful results. It sends a clear message of caring to your people that translates to deeper engagement. The team at Lefturn understands this and we give back with cause related optimization (CRO).

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Developed by the Lefturn team, CRO is a direct communication sales channel for the charitable economy.  Through our logistics optimization engagement, we offer a chance for participating individuals or organizations to work with their chosen volunteer organizations, NGOs and foundations by directing a percentage of our engagement revenue to philanthropic and sustainability efforts.

 

The effort is a partnership, first and foremost. Charitable organizations will have the opportunity to identify new revenue streams and partnership models for their corporate clients. The clients involved will have opportunities to enable customized charitable experiences and create or further develop a giving and volunteering culture. Lefturn will drive a deeper relationship with their clients and the charitable community.

 

Reach out to Lefturn to find out how your organization can participate.  

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